WWW.STRATEGYofGIVING.COM
GIVING
as a
SoG STRATEGIC
TOOL
B Y M I I K K A L E I N O N E NWWW.STRATEGYofGIVING.COM
Giving)initiates)a)movement.)
A)company)that)has)
generated)movement)
SoG in)the)recipients)can)then)
direct)this)energy.WWW.STRATEGYofGIVING.COM
A)company)that)gives
can)quite)literally)get)
the)worldÕs)resources)
SoG to)work)for)its)benefit.WWW.STRATEGYofGIVING.COM
BUT WHAT IS
SoG GIVING?WWW.STRATEGYofGIVING.COMWWW.STRATEGYofGIVING.COM
Giver ReceiverWWW.STRATEGYofGIVING.COMWWW.STRATEGYofGIVING.COM
Giving
is)divided)in)two)
consecutive)
processes.WWW.STRATEGYofGIVING.COM
GIVING
PROCESSWWW.STRATEGYofGIVING.COM
GIVING
PROCESS
REDEMPTION
PROCESSWWW.STRATEGYofGIVING.COM
Both)of)which)can)
be)further)divided)
into)two)parts.WWW.STRATEGYofGIVING.COM
The)first)part)in)giving)
is)the)most)distinct)and)the)
most)visible.)At)the)same)
time,)it)is)the)hardest.WWW.STRATEGYofGIVING.COM
Giving)process)is)
only)actualized)
when)the)receiver)
accepts)it.WWW.STRATEGYofGIVING.COM
Receiving)a)gift)always)
triggers)a)motion)
in)the)receiver)that)ignites)
the)redemption)process.WWW.STRATEGYofGIVING.COM
Giver)needs)to)be)ready)
to)receive)and)utilize)
the)surfaced)motion,)
whatever)its)form.WWW.STRATEGYofGIVING.COM
How)can)this)be)
turned)into)
a)strategy?
SoGWWW.STRATEGYofGIVING.COM
Think
SoG backwards.WWW.STRATEGYofGIVING.COMWWW.STRATEGYofGIVING.COM
How)are)we)hoping)to)
change)the)thinking)or)
behavior)of)the)receiver?
YWWW.STRATEGYofGIVING.COM
Z
What)does)the
receiver)want?WWW.STRATEGYofGIVING.COM
X
What)do)we)need)to)give)
to)get)the)results)we)are)
looking)for?WWW.STRATEGYofGIVING.COM
Simply...WWW.STRATEGYofGIVING.COMWWW.STRATEGYofGIVING.COM
The)motion)generated
in)the)receiverWWW.STRATEGYofGIVING.COM
The)needs)of The)motion)generated
the)receiver in)the)receiverWWW.STRATEGYofGIVING.COM
The)given The)needs)of The)motion)generated
object the)receiver in)the)receiverDOWNLOAD THE FREE BOOK:
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