1 of 14 pages
Business 1.0 versus Business 2.0
How to make money on the Internet.
1 Comments on this document
Document Transcript:
M A I N E V E N T
BUSINESS BUSINESS
VS.
1.0 2.0
I N T H E W E B A R E N AWWW.STRATEGYofGIVING.COM
In the good old days...WWW.STRATEGYofGIVING.COM
...companies sold stuWWW.STRATEGYofGIVING.COM
COMPANY
BusinessW W W . S T R A T E G YofG I V I N G . C O M
In the web things work
a bit diWWW.STRATEGYofGIVING.COM
...because...WWW.STRATEGYofGIVING.COM
...everythinghas to be free!WWW.STRATEGYofGIVING.COM
COMPANY
Business!?!WWW.STRATEGYofGIVING.COM
How can companies
make money out of it?WWW.STRATEGYofGIVING.COM
COMPANY
Giving something valuable
for free creates action.W W W . S T R A T E G YofG I V I N G . C O M
COMPANY
Business
All you have to do is guide that action
into something valuable.W W W . S T R A T E G YofG I V I N G . C O M
3
2
COMPANY 1
Valuable?
Change in thinking. 1
Change in behavior. 2
Creating something completely new. 3WWW.STRATEGYofGIVING.COM
THAT«S HOW YOU MAKE
MONEY IN WEB 2.0.WWW.STRATEGYofGIVING.COM
BUSINESS BUSINESS
VS.
1.0 2.0
I N T H E W E B A R E N AWWW.STRATEGYofGIVING.COM
In the good old days...WWW.STRATEGYofGIVING.COM
...companies sold stuWWW.STRATEGYofGIVING.COM
COMPANY
BusinessW W W . S T R A T E G YofG I V I N G . C O M
In the web things work
a bit diWWW.STRATEGYofGIVING.COM
...because...WWW.STRATEGYofGIVING.COM
...everythinghas to be free!WWW.STRATEGYofGIVING.COM
COMPANY
Business!?!WWW.STRATEGYofGIVING.COM
How can companies
make money out of it?WWW.STRATEGYofGIVING.COM
COMPANY
Giving something valuable
for free creates action.W W W . S T R A T E G YofG I V I N G . C O M
COMPANY
Business
All you have to do is guide that action
into something valuable.W W W . S T R A T E G YofG I V I N G . C O M
3
2
COMPANY 1
Valuable?
Change in thinking. 1
Change in behavior. 2
Creating something completely new. 3WWW.STRATEGYofGIVING.COM
THAT«S HOW YOU MAKE
MONEY IN WEB 2.0.WWW.STRATEGYofGIVING.COM
Avneet Jolly Mon, Nov 5 2007 1:29 PM
Great document. Do you have any examples from other sectors (not internet) where the "Strategy of Giving" may be successful?
There are some obvious examples in media/ publishing/ TV etc where content is generally free or sold at below cost, with ad revenue making up the difference. But are there any other industries as well?