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The Shock of the New Societal Transparency
Societal transparency is a uniquely new phenomenon that is creating a sea change in how individuals relate to society. Personal privacy seems antithetical to the new exposure the Internet brings to social media participants. This slideshow demonstrates five ways society benefits from the new social transparency:
1. Society Checks and Balances
2. Micro-Celebrity
3. Build a Network Faster
4. Viral Knowledge Sharing
5. Change Happens Faster
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Document Transcript:
The Shock of the New
Societal
Transparency
Pat Kitano,
ransparent.comMediaTRemember 9/11?Remember how America Shut Down?Remember the Fear?
re Oerrorists wenline "T
Attacks"PlottingThe Internet Already Had a Black Eye
ech Crash T
2000 Ended the
Dot.Com Party
2001The Internet was Dangerous!
Identity
Thieves
Viruses
2001Personal Privacy was a Big Issue
ay Do I Want "No W
About Me Anything
Displayedon the Internet"
2001Politically, Bush Could Do No WrongThe Administration Embraced Opacity
e'll s Start a War… W"Let'
Anyone who Call
Opposes it Unpatriotic "
2003The Mainstream Media was Muzzled
how we "Remember
those WMDs exist""I assumed
the French for their hated
anti - stance?" War
he War""I'm not opposing t
"Nous avions raison"But then, Citizen Journalism Took OffBlogs Created New Media Voices
ar"e'll oppose the W"W
Authority""Question
make Politics "And
ransparent"TmoreMillions of Blogs FollowedThen "Blogs" Went Mainstream
The first massively popular
DIY blog platform
used for dating, it "Initially
social networksan gave
unseemly reputation"
2004Next, YouTube Redefined UGC*
User Generated Content
"Enabling User
Generated Celebrity"
2005Social Transparency Happened
suddenly
"Everything you want to
know about me is online"
"This is a Global
Phenomenon"Why the Sudden Shift in Attitude?Online Presence Defines Your BeingColleges Google ApplicantsGoogle Googles Applic ants
better have a good ou "Y
t reason why you don'
up in a Google show
search"The Internet Credibility Check
80% of Resumes Exaggerate ransparency TOnline
25% Have Outright Lies ying Hardermakes L
- AssociatesKesslerOnline Presence = You
Resume our Blog = Y our Y our Y
Work Society Broadcasts
New This is your
itaeCurriculum VBenefits of Social Transparency
1. Social Checks and Balances
Since Personal Reputation is
at Stake, the Internet
Promotes Ethical Behavior
"Don't Be Evil"Online Karma Exists
2. Social Checks and Balances
enemies can find our "Y
you easily online and
pan you"Reputation Management Required
2. Social Checks and Balances
what is said about "Monitor
you on the Internet"Benefits of Social Transparency
2. Micro - Celebrity
"In the future,
everyone will be
famous for fifteen
minutes"
User Generated Content
Democratizes FameImage Control is Easier
"If you haven't seen my
smart, witty retort to John
McCain, you should…"
Even a Blemished
Accidental Celebrity can
Redeem Herself
.funnyordie.com/videos/4178033806 http://wwwBenefits of Social Transparency
3. Build a Network Faster
Fact: Developing a
Network is Crucial to
Social and Career
DevelopmentSocial Transparency
Blog
Micro - Blogging
Bookmarking
Applications Social Media
Are and ou Define Who Y
Attract Like - Minded People
netwSocial orks
wReviesEasy to Find Like - Minded People
Transparent Societies make it
easy to Manifest what were
once Serendipitous
Relationships
our sister "Y
we recommended
meet through
LinkedIn"
read "I'm glad she did, I
your profile and you
seem to offer the
solution"perfectBenefits of Social Transparency
iral Knowledge 4. VSharing
irally Ideas are V
ransmitted Lightspeed T
through Networks, not
from Person to Person"Email is for People over 30"
Have you heard this phrase?
Ever wonder what this means?History of Written Communication
1950 2000 2008
earOnce per y eekOnce per w , hourlyDaily
Letters = Email One - to - manyCommunication as Soundbite
Social Media speeds
communication by
broadcasting ideas
and actions to many
Communication is within social networks
Most Efficient when
BroadcastBenefits of Social Transparency
5. Cha nge Happens Faster
Social Media is Converging
of course, "Assuming,
with MASS MEDIA is GoodChangeSocial Media Sources Ideas Instantly
And Mass Media
rends TReports
orldFaster to the W
Earthquakes are
on reported witter T
any other mediabeforeThe Writing is on the Wall
Accepts the Mainstream Media
Inevitability of User - Generated
Content
e are the "W
Next Media"Mainstream Media is Repositioning
ing the To Be
From Being the
Creator of Content Distributor of Content
s oday' lot of TA
1966 2008
is User Content
GeneratedThe Media is the Message
The Media In the End,
Controls the Pace of
Social Change
between "The lines
Social and Mass
blurring"Media areBenefits of Social Transparency
1. and BalancesSocial Checks
2. Micro - Celebrity
3. FasterBuild a Network
4. dge Sharingiral KnowleV
5. Happens FasterChangeMediaTransparent.com Documents the
Future of Social Media as it Converges
with the Mainstream Media
Author of From the ransparent Real EstateTDomus Media Builds Social Media
Pat Kitano, Domus Media
.com/pkitano pkitano (at) gmail, twitter
Societal
Transparency
Pat Kitano,
ransparent.comMediaTRemember 9/11?Remember how America Shut Down?Remember the Fear?
re Oerrorists wenline "T
Attacks"PlottingThe Internet Already Had a Black Eye
ech Crash T
2000 Ended the
Dot.Com Party
2001The Internet was Dangerous!
Identity
Thieves
Viruses
2001Personal Privacy was a Big Issue
ay Do I Want "No W
About Me Anything
Displayedon the Internet"
2001Politically, Bush Could Do No WrongThe Administration Embraced Opacity
e'll s Start a War… W"Let'
Anyone who Call
Opposes it Unpatriotic "
2003The Mainstream Media was Muzzled
how we "Remember
those WMDs exist""I assumed
the French for their hated
anti - stance?" War
he War""I'm not opposing t
"Nous avions raison"But then, Citizen Journalism Took OffBlogs Created New Media Voices
ar"e'll oppose the W"W
Authority""Question
make Politics "And
ransparent"TmoreMillions of Blogs FollowedThen "Blogs" Went Mainstream
The first massively popular
DIY blog platform
used for dating, it "Initially
social networksan gave
unseemly reputation"
2004Next, YouTube Redefined UGC*
User Generated Content
"Enabling User
Generated Celebrity"
2005Social Transparency Happened
suddenly
"Everything you want to
know about me is online"
"This is a Global
Phenomenon"Why the Sudden Shift in Attitude?Online Presence Defines Your BeingColleges Google ApplicantsGoogle Googles Applic ants
better have a good ou "Y
t reason why you don'
up in a Google show
search"The Internet Credibility Check
80% of Resumes Exaggerate ransparency TOnline
25% Have Outright Lies ying Hardermakes L
- AssociatesKesslerOnline Presence = You
Resume our Blog = Y our Y our Y
Work Society Broadcasts
New This is your
itaeCurriculum VBenefits of Social Transparency
1. Social Checks and Balances
Since Personal Reputation is
at Stake, the Internet
Promotes Ethical Behavior
"Don't Be Evil"Online Karma Exists
2. Social Checks and Balances
enemies can find our "Y
you easily online and
pan you"Reputation Management Required
2. Social Checks and Balances
what is said about "Monitor
you on the Internet"Benefits of Social Transparency
2. Micro - Celebrity
"In the future,
everyone will be
famous for fifteen
minutes"
User Generated Content
Democratizes FameImage Control is Easier
"If you haven't seen my
smart, witty retort to John
McCain, you should…"
Even a Blemished
Accidental Celebrity can
Redeem Herself
.funnyordie.com/videos/4178033806 http://wwwBenefits of Social Transparency
3. Build a Network Faster
Fact: Developing a
Network is Crucial to
Social and Career
DevelopmentSocial Transparency
Blog
Micro - Blogging
Bookmarking
Applications Social Media
Are and ou Define Who Y
Attract Like - Minded People
netwSocial orks
wReviesEasy to Find Like - Minded People
Transparent Societies make it
easy to Manifest what were
once Serendipitous
Relationships
our sister "Y
we recommended
meet through
LinkedIn"
read "I'm glad she did, I
your profile and you
seem to offer the
solution"perfectBenefits of Social Transparency
iral Knowledge 4. VSharing
irally Ideas are V
ransmitted Lightspeed T
through Networks, not
from Person to Person"Email is for People over 30"
Have you heard this phrase?
Ever wonder what this means?History of Written Communication
1950 2000 2008
earOnce per y eekOnce per w , hourlyDaily
Letters = Email One - to - manyCommunication as Soundbite
Social Media speeds
communication by
broadcasting ideas
and actions to many
Communication is within social networks
Most Efficient when
BroadcastBenefits of Social Transparency
5. Cha nge Happens Faster
Social Media is Converging
of course, "Assuming,
with MASS MEDIA is GoodChangeSocial Media Sources Ideas Instantly
And Mass Media
rends TReports
orldFaster to the W
Earthquakes are
on reported witter T
any other mediabeforeThe Writing is on the Wall
Accepts the Mainstream Media
Inevitability of User - Generated
Content
e are the "W
Next Media"Mainstream Media is Repositioning
ing the To Be
From Being the
Creator of Content Distributor of Content
s oday' lot of TA
1966 2008
is User Content
GeneratedThe Media is the Message
The Media In the End,
Controls the Pace of
Social Change
between "The lines
Social and Mass
blurring"Media areBenefits of Social Transparency
1. and BalancesSocial Checks
2. Micro - Celebrity
3. FasterBuild a Network
4. dge Sharingiral KnowleV
5. Happens FasterChangeMediaTransparent.com Documents the
Future of Social Media as it Converges
with the Mainstream Media
Author of From the ransparent Real EstateTDomus Media Builds Social Media
Pat Kitano, Domus Media
.com/pkitano pkitano (at) gmail, twitter
