Real Estate as Lab for Social Media
Why the Real Estate Industry
is Ideal for Testing Social
Media StrategiesReal Estate & Social Media
Go Together
Definition: the Social Media
include all Online Applications
that Promote Communication
and Self ExpressionWhy Social Media Works in
Real Estate
Thousands of
Agents Require Massive
Prospects Live in
Localized Marketing Effort!
One NeighborhoodMission: Own Your Neighborhood
Larger Social Networks
Generate More LeadsSocial Networks are Moving Online
BlogMost Social Networks are Local
Social networks are
growing, and tailored
to local outreachSocial Media Pushes Traffic to BlogsProviding Online Marketing Presence
Even without a BlogThe Online Gold Rush
Real Estate Agents Must Claim
their Online Marketing StakeLocation, Location, Location
Real Estate is Based on the
"Scarcity" Paradigm
Possession is 9/10 of the LawTop Producers "Own" their Market
And it's Hard to Break
into their DomainMission: Own the Local Market Online
"We're looking for a home and we
see your advice all over the
Internet. Thank you for sharing…"
"Thanks for calling…"How? There's a Land Grab Going On
Trulia Voices Search Engines
Twitter
LocalismThe Search Engine Land Grab
Only Ten Spots* are Open
on Google's First Page for
every City/Neighborhood
Today: Google's Top Page*
Yesterday: Yellow Pages
*Organic Results are FreeBlogs Attract Search Engine Traffic
Mission: Get on the Top
Page of Google for Target
Areas like San Ramon
Blog
Like a Top Producer, it's
Harder to Get Bumped Off
Google's Top Page Once
You've ArrivedOther "Land Grab" Based Services
Trulia Voices Connects
Agents with Consumers
via Q&A
Develop Local Credibility by
Demonstrating Expertise as
a "Top Voice"Land Grab by Neighborhood
Work with Fortune 500 ClientsLand Grab by Neighborhood
Buy the Rights to "Own" Your City
in Localism for $15/month (or
less, in bulk rates)The Twitter Land Grab
Place Names (and Variations)
are Grabbed on Popular
Applications like Twitter
Just like Domain NamesI Sense Exhaustion
How Can I Keep
Up?Welcome to a Web 2.0 World
But You've Done This BeforeOnline Marketing Evolves
1995: Learn Email
1998: Learn CRM
2001: Get a Website
2003: E-mail Marketing
2005: Buy Online Leads
2008: Participate in the Social MediaSocial Media is Simply Inevitable
"I hate television. I hate it as much as peanuts. But I
can't stop eating peanuts."
- Orson Welles, famous film director
"There is no reason anyone would want a computer in
their home."
- Ken Olson, president, chairman and founder of DEC
This quote is his legacyAnd Real Estate will be One of Social
Media's Biggest Beneficiaries
By Connecting the Consumer
Masses Directly with the Real
Estate Community
Without paying a lead
generation companyContactJust Kidding
Pat Kitano
Domus Consulting Group
pkitano at gmail
Thanks for
Transparent Real Estate
Reading!