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Net Fatigue - Internet Users' Demands Spawns a New Service Relationship
The Internet is no longer a novelty. With the PC as a household media hub, users are demanding transparent, non-arrogant, fulfilling services from internet service providers. By doing so, they are creating a cultural shift in the way all business is being transacted, offline as well as online. Those businesses who "get it" will prosper.
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Document Transcript:
Net Fatigue
Pat Kitano,
MediaTransparent.com
How it's Changing Internet UsageThe Internet is no Longer a NoveltyVirtually Everybody is Online NowInternet as Do It Yourself Media?
We all thought the
Internet was a Massive
Instruction Manual
"I can do anything!"But Data is OverwhelmingData is ConflictingInternet Backlash is Underway
"The Internet is Eroding
Brains and Society"The Four Stages of Net Fatigue
Stage 1. The Internet will Teach
me to Buy a House
EnthusiasmThe Four Stages of Net Fatigue
Stage 2. This is Too Complicated,
Who is Trustworthy?
OverloadThe Four Stages of Net Fatigue
Stage 3. How did all these
Sales People Find Me?
"I have no time for
cold calls"The Four Stages of Net Fatigue
Stage 4. I Need Help!
ResignationFor Example, Travel
Travel sites are putting together their
own special deals that require
consumers to visit them directly
2003So, Aggregators can't Find All DealsFrankly, Do It Yourself is Overrated
"I hate spending an hour
searching for the best airfare"Instead, Hire a Travel Agent!
"Wouldn't you rather pay me $50 to
optimize your travel arrangements?"
And we thought Travel Agents were Extinct!Rethinking Internet Disintermediation
We thought the Internet
would Disintermediate
Broker-based BusinessesBut: Consumers Value Expertise
"This is the post-Internet Value
Proposition for your Business"Capture Them at the Critical Moment
Stage 4. I Need Help!
"Net Fatigue is Real, you may
be experiencing it yourself"So, How Do You Capture Them?Conclusion: Internet Use is Changing
From Instruction Manual to Data ResourceAnd the Internet Connects People
More important!Connect the Dots!
Everybody is online
Searching for Expertise
and Connecting with PeopleYou Need an Online Presence
Blog
Micro-Blogging
Bookmarking
It's not just a Boring Website,
this is the "Social Media"
Reviews Social NetworksTo Demonstrate your ExpertiseBuild your Client NetworkAnd Justify your Value
Background Testimonials
Experience Hobbies
Be
Knowledge Transparent Awards
Online
Social network Contact Info
Clubs & Contributions to
Societies SocietyConclusion: The New Reality
The New Consumer Doesn't
Want to Be Sold
"We don't even want to be
called Consumers"The New Expectations
"The New Consumer doesn't want to sit
through hours of 'Relationship building' to
get to the solution"
2003No Playing Cat & Mouse
"I hate this game!"
2003They Demand Transparent Services
Non - aggressive
Non - arrogant
Full disclosureTap into this New Attitude Shift
Blog
Micro-Blogging
Bookmarking
Give your Clients what they want Freely
Online, They Will Respond
Reviews Social NetworksHow to Build your Online Presence
Please refer to all my
slideshows at
www.slideshare.net/pkitano
Image attributions upon requestMediaTransparent.com Documents the
Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real EstateDomus Media Builds Social Media
Pat Kitano, Domus Media
pkitano (at) gmail, twitter.com/pkitano
Pat Kitano,
MediaTransparent.com
How it's Changing Internet UsageThe Internet is no Longer a NoveltyVirtually Everybody is Online NowInternet as Do It Yourself Media?
We all thought the
Internet was a Massive
Instruction Manual
"I can do anything!"But Data is OverwhelmingData is ConflictingInternet Backlash is Underway
"The Internet is Eroding
Brains and Society"The Four Stages of Net Fatigue
Stage 1. The Internet will Teach
me to Buy a House
EnthusiasmThe Four Stages of Net Fatigue
Stage 2. This is Too Complicated,
Who is Trustworthy?
OverloadThe Four Stages of Net Fatigue
Stage 3. How did all these
Sales People Find Me?
"I have no time for
cold calls"The Four Stages of Net Fatigue
Stage 4. I Need Help!
ResignationFor Example, Travel
Travel sites are putting together their
own special deals that require
consumers to visit them directly
2003So, Aggregators can't Find All DealsFrankly, Do It Yourself is Overrated
"I hate spending an hour
searching for the best airfare"Instead, Hire a Travel Agent!
"Wouldn't you rather pay me $50 to
optimize your travel arrangements?"
And we thought Travel Agents were Extinct!Rethinking Internet Disintermediation
We thought the Internet
would Disintermediate
Broker-based BusinessesBut: Consumers Value Expertise
"This is the post-Internet Value
Proposition for your Business"Capture Them at the Critical Moment
Stage 4. I Need Help!
"Net Fatigue is Real, you may
be experiencing it yourself"So, How Do You Capture Them?Conclusion: Internet Use is Changing
From Instruction Manual to Data ResourceAnd the Internet Connects People
More important!Connect the Dots!
Everybody is online
Searching for Expertise
and Connecting with PeopleYou Need an Online Presence
Blog
Micro-Blogging
Bookmarking
It's not just a Boring Website,
this is the "Social Media"
Reviews Social NetworksTo Demonstrate your ExpertiseBuild your Client NetworkAnd Justify your Value
Background Testimonials
Experience Hobbies
Be
Knowledge Transparent Awards
Online
Social network Contact Info
Clubs & Contributions to
Societies SocietyConclusion: The New Reality
The New Consumer Doesn't
Want to Be Sold
"We don't even want to be
called Consumers"The New Expectations
"The New Consumer doesn't want to sit
through hours of 'Relationship building' to
get to the solution"
2003No Playing Cat & Mouse
"I hate this game!"
2003They Demand Transparent Services
Non - aggressive
Non - arrogant
Full disclosureTap into this New Attitude Shift
Blog
Micro-Blogging
Bookmarking
Give your Clients what they want Freely
Online, They Will Respond
Reviews Social NetworksHow to Build your Online Presence
Please refer to all my
slideshows at
www.slideshare.net/pkitano
Image attributions upon requestMediaTransparent.com Documents the
Future of Social Media as it Converges
with the Mainstream Media
From the Author of Transparent Real EstateDomus Media Builds Social Media
Pat Kitano, Domus Media
pkitano (at) gmail, twitter.com/pkitano
