The movement from
Consumerism to Activism
Nick Gonios
Chief Operating Officer
3eep
AIMIA
The future of the Consumer
th
20 August 2008Consumerism is the equating of
personal happiness with the
purchasing of material
possessions and consumption.
http://en.wikipedia.org/wiki/ConsumerismQuick reflection on
ConsumerismMail Order Catalogs
2008
Depicts 115,000 mail order catalogs,
the number mailed in the U.S. Every
minute.
Chris Jordan photographer
on consumerismCell phones #2, Atlanta 2005
Chris Jordan photographer
on consumerism
Search YouTube: Chris Jordan Picturing excessToday 's consumer...
celebrating
mass
mediaSo, are we in a state of
transformation from
consumers......to
participants?Nike &
Advertising
"We're not in the
business of keeping
the media companies
alive." Trevor Edwards, Nike's
corporate vice president for
global brand and category
management
"We're in the
business of
connecting with
consumers."DIYProduct
Design &
ProductionTowards Activism"children are a
missionNOT a market"
Nicholas Negroponte
TED 2007Will we ever achieve
community activism?Timewill tell J
Nick Gonios
nick@3eep.com
twitter/ skype: nickgonios
mobile: 0416 239 111